Business Model Canvas For Social Enterprise pada Badan Amil Zakat Nasional (BAZNAS)

Abstract

This research aims to determine the fundraising strategy of zakat funds on Badan Amil Zakat Nasional (BAZNAS), as well as the strategy of collecting zakat funds with the Business Model Canvas approach, also the strengths factors of Badan Amil Zakat Nasional (BAZNAS)'s zakat fundraising strategy. In this research, the researcher used a descriptive qualitative approach, with a grounded theory method. The data collection technique used in this study sourced from the results of the interview with the relevant informant, gathering documentation, and observing the research site. The results showed that Badan Amil Zakat Nasional (BAZNAS) took 3 approaches as a fundraising strategy, there are, making target segmentation of donors, establishing good relations with donors, and multiplying digital channels. Besides, Badan Amil Zakat Nasional (BAZNAS)'s zakat fundraising strategy is elaborated using the 11 elements approach in Business Model Canvas for Social Enterprise, there are, Mission, Customer Segments, Value Propositions, Channels, Customer Relationship, Revenue Streams, Key Activities, Key Resources, Key Partners, Cost Structures, and  Social  Impact.  With  advancemen of  technology,  the  Channel  element  (distribution channel) is the element which becomes the main factor in fundraising the Badan Amil Zakat Nasional (BAZNAS) zakat fund strategy by using the Business Model Canvas approach. Badan Amil Zakat Nasional (BAZNAS) has many distribution channels to raise zakat funds. The purpose of this channel element is to introduce people about Badan Amil Zakat Nasional (BAZNAS). The more people know about Badan Amil Zakat Nasional (BAZNAS), the more people interested to pay their zakat to Badan Amil Zakat Nasional (BAZNAS), and will have a positive impact on the fundraising of Badan Amil Zakat Nasional (BAZNAS)'s zakat funds.